Last month in New York, our guests for PandoMonthly were SoulCycle co-founders Elizabeth Cutler and Julie Rice. In a wide ranging interview, hosted by Pando’s Sarah Lacy, the two founders told hot the company went from a business plan scrawled on a napkin to the hottest exercise trend in America.
Even if you have no ambitions to build a health or fitness startup, the interview is packed with insight on how to build a consumer brand, how to scale without losing your company’s soul and also what happens once you sell your business to an industry giant.
The whole two hour interview is embedded below. What better way to spend a Saturday afternoon?