Suki is in London, visiting for four days until heading over to Paris. She’s spending two weeks away from Japan and wants to see the main fashion cities of Europe, so England’s capital was high on the list. Today has been a whirlwind of shopping in Knightsbridge, lunch on the King’s Road, the obligatory selfie in front of Westminster and a walk along the South Bank. She’s now planning to relax for a few hours and then change before heading out for dinner. So she pops her bags in the bedroom, puts the kettle on for a cup of tea, and then flops out on the comfortable stone-grey sofa.


This might sound a little different from the normal hotel stay, where tourists usually have a compact room complete with a bed, wardrobe, and hopefully some coffee facilities. Suki’s not having to sit where she sleeps – in fact, there are two separate rooms for chilling and snoozing. But she’s not paying for a huge suite; neither is she staying in an Airbnb, where a stranger’s bric a brac is cluttering up the place. Instead, she’s at The Rosebery in Clerkenwell – one of the Supercity luxury Aparthotels.

A cluster of spaces to stay in the capital have sprung up, offering visitors a chance to relax and unwind in a sleek and stylish environment. Equipped with fully-fitted kitchens, luxurious bathrooms and sumptuous beds, they offer the perfect base when visiting London. And it’s not just tourists that are enjoying the freedom these Aparthotels offer – business travellers are also realising the benefits. With a 24 hour concierge and first-rate service, they offer all the freedom of hiring an apartment, with the benefits of staying in a hotel.

One Bedroom Suite 1 low res

Always curious to see the new trends emerging in London, we took a peek around The Rosebery in Clerkenwell to see what the draw might be. The space itself is lovely – stylish and modern, sliding towards edgy design. It encapsulates the vibrancy, fun and panache of London perfectly – a huge silver blowfish hovers suspended in the lobby, and a trip up the elevator might encourage smiles from the cheeky mural on the wall. We’ve been greeted with a smile by Aroa, the charming receptionist, and it does feel like entering our own luxe apartment complex in the city.

Exploring the room only increases this. The colour palette is on-trend grey – gunmetals, smokes and pebble-light – all given a lift with vibrant splashes of yellow. A large TV is mounted on the wall in front of that inviting sofa, and there’s a glass table to either work at, eat at, drink wine at… In fact, the kitchen looks like the perfect place to whip up a few nibbles and pour a glass of something. That must be an obvious advantage – the sensation of getting comfortable, settled, and actually living in London while here – not simply being a visitor. There’s a sense of more freedom, and the views across the city are superb. We see the gherkin poking from our famous skyline, and then take a look into the next room, where a giant bed dominates and looks far too comfortable not to be tested. The bathroom is equally chic. That evening we head for an early dinner in Clerkenwell, then grab some Chenin Blanc and continue to quaff a few glasses at our Aparthotel. The bed is a dream to sleep in. The next morning we wake, refreshed, ready to see London again – but first decide on a leisurely breakfast of toast and tea, catching up with watching the morning news in the lounge. After this, unfortunately, we have to head back to normal life. If only we were actually on holiday…

One Bedroom Suite 5 low res

It’s obvious the attraction these Supercity apartments must hold, particularly given their prime location spots. As well as The Rosebery in Clerkenwell, visitors can choose from Templeton Place in Earl’s Court and Nevern Place in Kensington. For those looking to stay in London who want an extra sense of freedom and space, then do consider Supercity Aparthotels. They’re definitely setting themselves Apart from the competition…

For more information about Supercity Aparthotels, visit the site at www.supercityuk.com

BOE Magazine