Why the Humble Blog is Still Relevant for Marketing Small Businesses


Online marketing is like a financial black hole – it sucks a huge amount of resources without any guarantee to get direct sales. It needs time to gain traction and constant re-tweaking to hit the right combination of inbound marketing techniques.

It’s a broad world that changes rapidly, making it a business cost rather than an investment. As a result, it’s usually a digital luxury for small businesses. However, there is an inexpensive way to initiate your own marketing campaign.

Start a Blog

In a digital age where traditional advertising belongs to the marketing days of yore, you need creative ways to spread your brand online. How will you accomplish this without sounding like a door-to-door salesman in a virtual space?

Start a blog that showcases your passion and expertise related to your business. Blog posts that solve a problem or share useful information, such as DIY tips and projects, are great. Experiment with different post formats and use images. You have the option of signing up for a web hosting service when you establish a readership, turning a side project into a full-fledged website.

You can share these posts on social media. This gives you a better chance to foster engagement because you have something valuable to share. When your audience grows, you can hire an offshore social media marketer to sustain a targeted campaign.

Here are key reminders when blogging:

  • Keep advertising to a minimum – preferably through a call to action.
  • Blogging takes time to build a following – you need to be consistent.
  • Limit your social media profiles to one or two – managing multiple accounts is time-consuming and you only need the right social media network that fits your business.
  • Prioritise quality – one or two quality blog posts are better than five bland ones.
  • Learn how to use Google Analytics – it’s free and lets you dig deeper into your blog’s performance.
  • Use a responsive layout – this will ensure that your blog is compatible with different screen resolutions.
  • Use best practices – read blogging tips online.
  • Learn the basics of SEO – SEO is still useful when used appropriately.

Blogging is a free and easy way to communicate your ideas. It provides more room for creativity and a chance to build a community instead of just a following. With a sense of humor and plenty of personality, blogging can be a practical marketing tool for small businesses.

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