Why The Future Of News Will Be Social


In the past 20 years, media in the developed world has moved from scarcity to glut, and news is one of the best examples of the change. Sunday mornings were once dedicated to reading the newspaper- the same newspaper read by the rest of our city. However, we are walking away from a world where we pay newspaper editors to curate content for us and into a world where we rely on algorithms and influencers to curate and personalize our content.

As social curation takes the center stage, it is throwing old business models to the wind and forcing publishers to get creative about who is paying for the creation of the masses of content today’s consumers demand. In On! The Future of Now, Michael Nutley examines the impact that social content curation is having on the publishing industry and what questions still remain unanswered. In a world where news is everywhere, and it’s almost all free, Michael asks “How do you find the stuff you are interested in among all the noise? And who do you trust to get rid of all the stuff you don’t want to read?”

*This post is part of a series highlighting personal stories and key themes from our new book, On! The Future of Now. Order your copy of On! The Future of now here. Proceeds to support Charity: Water.


About Michael Nutley

Michael Nutley is an indépendant consultant and writer specializing in the business use of interactive media. He is the former Editor-in-Chief of New Media Age, the UK’s leading source of news about interactive marketing and media. Learn more about Michael on Twitter, @mikenutley.

About On! The Future of Now

Published in partnership with Nokia and curated by Toby Daniels and Craig Hepburn, On! The Future of Now is a collection of essays and personal stories from leading thinkers, including best-selling author and entrepreneur Seth Godin; Cindy Gallop, founder of Make Love Not Porn; Jonah Peretti, founder and CEO of BuzzFeed and Leah Busque, founder of TaskRabbit. On! The Future of Now is available in eBook and paperback. To buy the book and support Charity: Water, click here.

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