What’s in That Beef (Label)

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Familiar with the catchphrase “Where’s the beef?” It was first used in a hugely successful 1984 ad campaign for Wendy’s, the fast-food chain, and it tickled the nation’s collective funny bone. Thirty years later, consumers are far more likely to ask “Where’s the beef from?” According to a recent Consumer Reports survey on food labels, 88% believe, for example, that a humanely raised claim on meat packaging means the animals were humanely slaughtered — the reality is far more complicated. The survey found that more than a third of consumers look for certified humane labeling at the grocery store, and 80% believe that good living conditions for animals is crucial when they consider what meat they’re going to buy Read more…

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