What the Ice Bucket Challenge Can Teach Us About Engagement

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If you’ve paid attention to social media at all in the past several weeks, chances are you’ve seen video of everyone from Bill Gates to Oprah dumping buckets of ice water over their heads all in the name of a good cause. The “Ice Bucket Challenge” has been the viral event of the summer, just as bizarre as planking or the cinnamon challenge, but this time, the fad is for a good cause.

The Ice Bucket Challenge began in Boston in honor of Pete Frates, the 29-year-old former captain of Boston College’s baseball team who was diagnosed with ALS (or Lou Gehrig’s disease) two years ago. The rules are simple; if challenged, participants have a choice: either douse themselves with a bucket of freezing water or donate $ 100 to an ALS charity. Read more…

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