What Google’s Hummingbird Update Means for Small Business




On the eve of its 15th birthday, Google turned the tables and gave the Internet a shiny new present: Hummingbird, the search giant’s largest search algorithm update since 2001. The search engine’s recent overhaul — which affects 90% of searches — aims to filter “fluff” content that is created solely for nabbing search engine optimization and instead deliver better, higher quality search results.

How the Google Hummingbird Update Works

The new Hummingbird update works in two ways: First, instead of traditional keyword searches, it uses conversational searches to deliver search results that are more on point with what users are looking for. It also displays search content right on the search pages themselves, which makes it easier for users to find the information they need. Read more…

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