The brain is a wondrous piece of work.
Have you ever done something without thinking about it?
Have you ever said something out loud that you were thinking in your head?
Sure you have. We all have done that at one time or another. Although you’d be surprised at how many times I do that last one.
Our brain is functioned to do certain things. It’s impulses and responses, it is actionable neurons firing and sparking in our heads that causes us to do things.
The brain is a super power, and the funny thing about it is we don’t use all of our brain matter, although we could, and even the statement that we use only 10% use of our brain is not true, some are using less and some are benefiting from using more.
It just depends on the user.
Like social media.
Please God let me be using more than 10% of my brain…
But I wanted to share with you some of the reasons that people click on your posts on social media. Is it because they are loyal followers?
But it’s more likely that you have stimulated something inside their head causing them to respond with a positive action, and that’s what we all want to do.
Let’s look at it.
The Social Post
Different social platforms allow you to do different things. Even though they’re not the same, they still allow you some of the same things. Things that bridge each social network to be kinda the same.
Recently, Twitter started to allow us to use images, whereas Facebook and Google Plus have always allowed that.
Instagram allows video now, but there is a time limit to how much you can put on there. So in a sense, Instagram is like YouTube, but with a limit. So, as you can see, there are certain things that make these platforms the same, but you have to understand the best route to take.
The perfect post on social media is one that consists of the things that you know will attract your target market.
That’s just common marketing sense. People in the cooking industry will probably not be interested in something that the health and fitness industry has to offer, unless its a recipe of sorts.
So make sure the social media post that you start off with will at least be targeted toward the right audience.
The Psychology of The Image
First and foremost, you have to have a great image. Whether it’s something that you’re just wanting to say on the Google+ platform that doesn’t direct them anywhere, but simply says something about what you’re doing that day, (see below)
Or it may be something from your blog where you ARE directing traffic. Either way, you want to be able to use this first line of defense for the social user that will happen across your stream.
A picture is worth a thousand words ~Arthur Brisbane
So true. The image is a call to action within itself. There are some things that happen when a social user scrolls down their stream. Whether it be Facebook, Google+, or Twitter, the conscious mind goes numb. However, the subconscious mind is still active.
So when you are placing an image in front of them, make sure to create that image and make it so relevant to their brand or business that they have to take the next step in the social process.
That is the text description.
The Psychology of The Description
Too many times I’m seeing the useless words “Check This Out” on social media.
Now, if you’re not too worried about your social marketing then you should by all means use these words and nothing else.
However, if you are one that wants to drive traffic to your site, then the engagement process is needed. You are not only engaging the user, but the user’s mind. You are interacting with neurons and stimulants within the brain, challenging it to take action.
In order to do that a great description is needed for your social post.
There are certain hot words that have been proven to gain attention and create action inside of almost everything you write, not just social media. Read about those in this article.
And it’s very important that you write like you. Write your content the way that you speak. If you do that you will never have writer’s block.
What you are doing is taking the social media user on a journey through your social post. You have captured their attention with the image, now they’re interested so they take a peek at your description, which now has the proactive words
Inside of this description you also have call to actions written within the post itself while engaging the user. You are explaining in an abstract format what the blog article is about (or whatever it is you’re sharing) and you are telling them to Read The Article By Clicking Here, or For More Info Take A Look.
On particular social networks you can add up to 5 calls to action inside the description. My favorite social platform, Google+ allows you to do this, and it also allows you to add more than one link inside the description.
This creates an opportunity for the social media user to get as much from you as they can if they are interested in learning more about it.
The Final Thought
The brain functions out of responses. Everything you do is a reaction. You take in breath because its a reaction stimulated by the brain that tells the lungs that its time. You do it without even thinking about it.
While you may think I just need to throw this up there so I can get more work done, that’s not the best approach to social media.
When used in the right way, you can get thousands of people clicking and sharing your articles and social posts. But it takes some work in creating them in the right way.
The number one thing that you should do is learn your target audience and what they want to know more about. The next thing is to give it to them in a way that they can’t say no to.