Wearable Tech Isn’t Just For Fun, It Can Transform Your Marketing Content And Campaigns

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71 days until SMW’s June 8-12 Conference. Click to learn more.

From smart watches to Oculus Rift, wearables are becoming a more common part of our everyday lives. In this workshop, Amadeus Stevenson (CTO at Decoded) went beyond the basics of fitness trackers by examining the technology and data that lies behind them. By looking at the raw data that these platforms provide, we can derive personalized consumer insight to be leveraged into exciting content and campaigns.

Social Media Week

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