Some 70% of those buying gifts say they plan to spend less than $ 50; 16% plan to spend less than $ 100.
The men surveyed plan to spend more on gifts compared with the women surveyed ($ 61 vs. $ 47, on average).
The report was based on data from a survey of 1,000 adults living in the United States. Some 59% of respondents say they plan to celebrate Valentine’s Day this year.
Below, additional key findings from the report.
Most Wanted Valentine’s Day Gifts
- 43% of respondents say they want a trip/vacation for Valentine’s Day.
- 17% want a dinner out.
- 8% want a new pet.
- 6% want jewelry.
Gifts Women Would Rather Not Receive
- 39% of women surveyed do not want to receive a stuffed animal on Valentine’s Day.
- 29% don’t want lingerie.
- 28% don’t want alcohol.
Top Reasons Women Celebrate Valentine’s Day
- 55% of women say they celebrate Valentine’s Day to spend quality time with their partner.
- 13% celebrate to give gifts.
Top Reasons Men Celebrate Valentine’s Day
- 51% of men say they celebrate Valentine’s Day to spend quality time with their partner.
- 12% celebrate because they feel obligated.
Check out the infographic for more:
About the research: The report was based on data from a survey of 1,000 adults living in the United States.
Ayaz Nanji is an independent digital strategist and the co-founder of Inbound ContentWorks, a marketing agency that specializes in content creation for businesses and brands. He is also a research writer for MarketingProfs. His past experience includes working for Google/YouTube, the Travel Channel, AOL, and the New York Times.
LinkedIn: Ayaz Nanji