Twitter Promoted Video: This Week in Social Media


social media researchWelcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.

What’s New This Week?

Twitter Introduces Promoted Video: “After months of experiments and feedback from users and brands, we’re excited to announce a beta test of promoted video on Twitter!”

twitter promoted video

“…it’s easy for brands to upload and distribute video on Twitter, and to measure the reach and effectiveness of this content.”

Facebook Launches New Cross-Device Reporting for Ads: The new feature lets “advertisers to see for the first time how people are moving between devices—across mobile apps and the web—before they convert.”

facebook cross-device-reporting

“…advertisers are now able to view the devices on which people see ads and the devices on which conversions subsequently occur.”

Pinterest Expands Self-Serve Promoted Pins Platform: “These partners are being selected primarily from those on the waitlist and also those that have been actively using Pinterest.”

vevo on pinterest

“Those businesses now receiving invites to try promoted pins may have already expressed an interest in the product, the company says.”

Twitter Rolls Out New Features for Verified Users: Verified users are alerted “when another verified user follows them on both the Android and iPhone apps [and have] the option to view their verified followers from their own profile on Twitter for iOS only.”

Vevo Video Is Now Pinnable: “Vevo and Pinterest make it a breeze to discover, save and watch your favorite music videos, original shows and live concert events right on Pinterest.”

vevo on pinterest

“Just select the Share icon underneath any video and choose Pinterest.”

Facebook Updates Features for Windows Messenger App: Now you can record voice messages and send emoticons.

facebook cross-device-reporting

Other improvements include some to help you save data.

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