Welcome to our weekly edition of what’s hot in social media news. To help you stay up to date with social media, here are some of the news items that caught our attention.
What’s New This Week?
Twitter Allows Direct Messages From All Followers: Up until now, you could only send a direct message on Twitter when the other person followed you back. Now you can change your setting so that anyone can send you a direct message even if you do not follow him or her back.
Twitter Announces Scheduled Tweets: All marketers who use “Twitter’s ad products can schedule organic or promoted tweets for specific dates and times up to a year in advance.”
LinkedIn Unveils Recruiter Mobile: “A mobile app that helps recruiters interact with candidates like you when they’re out and about.”
Foursquare Opens Ads: “All a business owner needs to do is go to foursquare.com/ads and build their ad—by choosing a great photo of their space and either offering a special or highlighting a great customer tip.”
Pinterest Updates Mobile App: Pinterest has “spruced up the look of the app a bit, and also added a simple way to browse through pins with just a flick of a finger.”
Twitter Launches App for Android Tablet: “The landscape view fills your screen with tweets, conversations, trends, accounts to follow and more.”
Here’s some interesting news to note:
Facebook Lets Teens Share Updates Publicly: Now “when people aged 13 through 17 sign up for an account on Facebook, the initial audience of their first post will be set to a narrower audience of ‘Friends.’ This used to be set at ‘Friends of Friends’.” And teens will also have the choice to post publicly on Facebook.
Here’s some upcoming news to follow:
Facebook to Soon Roll Out New Custom Audience Features: “These new features expand the capabilities of Custom Audiences to allow marketers to deliver targeted ads to people who visited their website or used their mobile app.” These new features will roll out globally in the coming months.
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