Treadmill Runner’s Funny Karaoke Session Revs Up Grammy Season

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Music has the power to make our bodies do things: dance spontaneously, cry unexpectedly and even sing along intensely. These emotional reactions to songs are the premise to the Recording Academy’s new advertising campaign for the 2014 Grammy Awards.

Dubbed “Music Unleashes Us,” the ad campaign got into full swing Monday with the launch of four commercials — one of which the academy shared first exclusively with Mashable.

A treadmill runner in the video, above, can’t resist singing along to Katy Perry‘s “Roar” as it blares from his headphones. His fellow gym-goers react to his impromptu karaoke session in various ways. One’s confused. A second’s amused. Another’s annoyed Read more…

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