Those Free AOL CDs Were a Campaign for Web Domination. It Worked.

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For his day job, Brian McCullough is the CEO of ResumeWriters.com and has founded several companies in the online careers space. He started the Internet History Podcast as a crowd-sourced history project in February of this year. You can subscribe to the podcast here.

Jan Brandt is a legend in the world of marketing. She singlehandedly led the famous AOL “carpet-bombing” campaign that put millions of AOL trial discs and CDs in everything from magazines to popcorn boxes to banks. In the most recent episode of the Internet History Podcast, I spoke to Jan about this famous campaign, how the strategy developed and the analytics and data that went into it. What follows is a lightly edited transcript of portions of our conversation. Click above to listen to the whole thing, or download it in iTunes here. Read more…

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