These Founders Are Trying to Save Their Startup With Honesty

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“How long can I continue making very little to no money?” startup founder Erin Hopmann wrote in a recent blog post. “How long can I feel ok with employing people at far less than they’re worth?”

Most founders have probably had similar thoughts at one point or another, but it’s rare to hear these concerns expressed in public. The typical founder aims to present the company in the best possible light to attract investors, press and ultimately, consumers. But after realizing that their startup’s resources were dwindling, Hopmann and her co-founder Jess Lybeck decided to take the opposite approach. Read more…

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