#TheDress: 73M Views, More Than 483K Notes on Tumblr


Whether you thought the dress was black and blue or white and gold — you probably wondered why people were talking about it. You were definitely not alone.

Tumblr — where the dress drama originated — released statistics about how popular the original post by user swiked was on the site and on BuzzFeed:

  • 73 million: Total number of pageviews on the original dress post by swiked.
  • 483,000: Number of notes on the original post by the end of Friday night.
  • 140,000: Approximate number of pageviews per minute between 10:30 p.m. and 11:30 p.m. on Friday.
  • 31: Total number of articles that BuzzFeed has published about the dress, to date.
  • 5,000+: Number of fan mails and asks swiked had received by the end of Friday night.
  • “Suuuuuper low”: Level of standards that swiked ultra-charmingly advises her new followers to have.

Facebook also hosted quite a bit of debate about the color of the garment. According to Facebook Data Scientists, 58 percent of people who posted about the dress said white/gold, 42 percent were in the black/blue camp:

The dress that broke the internet also produced a fascinating natural experiment about vision. We see that men are significantly more likely to perceive the dress as black and blue; so are younger people, and people on a desktop instead of a phone. Finally, as the night went on and more people knew the truth, people gravitated — at least publicly — towards the winning team. We’re data scientists, not oculists or neurologists; we’ll leave speculation about exactly how this perceptual difference occurs up to the experts. But this one dress provides a fascinating window into how human vision and the brain it feeds can perceive things so differently.

Readers: Is the dress black and blue, white and gold … or did you stop caring?

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