The Stepping Stones of a Start-Up


Startups have been blooming in the past decade, aided by government support and incubators that help them through the survival of the earliest stages. Startups have brought fresh and helpful ideas to life, making more and more entrepreneur’s dreams come true. So let’s speak about those early stages.

Let’s speak about the first steps in a start-up.

Stage One: Sketching Your Visual Identity


Your business is fresh, new, vibrant and in need of investors or development. You have to convince through the business plan and identity that you’ve put together so far, that your idea is worthwhile. You know the benefits by heart and you have to design an interface or logo to give out the overall feeling that you wish to convey. So you start looking. You give the brief to a custom logo designer or to a freelance designer and the work begins. They give you a couple of versions and you decide which the best is.

That is, if you know straight down what you want. If not, ask for their input. If you trust them enough to have hired them, you must trust that they understand what your future brand will be about and they can come up with some pretty good proposals. Wanting to suggest something that you might like is the sign that you’ve found a good professional, that is truly ready to sell his expertise and is fully involved in the project.

There are many talented and more than affordable designers on, so make sure to check out their portfolios and give them a chance.

Stage Two: Finding Your Team

find the right people for your startup

No business is a one-man business. Maybe only with some small exceptions. The time has come to find the right people for your startup. Luckily I have many friends in their 20s that are passionate about start-ups because as opposed to working in a large corporation, here they can truly care and get involved for a cause or business and can actually make a difference by bringing their input.

The trick in working with most people in their 20s is to understand their passion and enthusiasm. If they want to work for you it means that they believe in your idea and truly wish to see it grow and be able to contribute to its success. They might bring change, they might be hearty and contradict you at times or come up with something that you could have never thought of, but that doesn’t mean they mean to overrun your leadership.

A true manager knows how to guide those ideas in making them profitable for the business and enthusiasm and passion are good to get you all through both the good times and the bad.

Stage Three: Management

Businesses have many types of managers so now it’s time to look in the mirror and see what kind of manager you want to be. While we’re at it, you can have a bit of fun by seeing which successful entrepreneur you mostly resemble.

It’s never easy to work with people, but if you have the right team you are one step ahead in the long run. The second step would be to have the courage to let them do their work without taking charge of all the domains they are recruited for. In the end you are a person as well and can’t be an expert in so many and diverse fields and the best part is that no one expects you to be either.

Investing in your employee’s development and challenging their proposals you help them grow, the secret is not to over step the challenging line and start to make them only do things your way. Best leave those days to the nostalgias of the 20th century.

As I might have let out in the previous paragraphs, a happy team is an effective and efficient one and people who understand that if your business grows they are offered better opportunities and rewards are the people that deserve your investment in time, coaching and resources. If you want more questions answered, take a peek in this back and forth infographic that illustrates the twisted and sometimes tedious road to success.


A start-up is a long journey but choosing the right companions in business might save you a lot of trouble. You have to bear in mind that it’s a learning curve not only for your employees but for you as well and you need to have the patience and the necessary curiosity to be able to grow.

It takes a while before you adjust and make the best environment, but afterwards, you’re on a growing curve to success.