The Social Insider: Social Business Professionals on the Move, April 2015


Consider the positive qualities of “Mad Men’s” Don Draper, such as being the best manager of talent, confident and a good, old-fashioned hard worker, and you have the following fellow social business associates to congratulate for career moves to which Draper would raise his Manhattan.

Shilpi Agarwal founded The Social Business School to cover advanced social media topics such as social data, social audience clustering, social advertising, social auditing, social targeting, social advocacy and PR, social collaboration, social enterprise and social visual commerce.

Cody Bailey joins Moroch as director of digital and social strategy. In this role, he will manage and lead the strategy for all digital platforms across the agency’s network of more than 30 North American offices. Most recently, he served as senior vice president at ShareRocket. Get more details here.

Michelle Barna-Stern joins Blue State Digital as executive director of content and campaigns. In this new role, she will oversee the communications, content marketing and social media teams. Barna-Stern comes to BSD from Deep Focus, where she led the social media communications team. Follow her @MichelleBarna.

Nicole DeMeo is glispa’s new CMO. Prior to joining glispa, she was a marketing strategist and brand ambassador for industry leaders, including Steve Jobs, Eric Schmidt and Carly Fiorina. DeMeo has worked with some of the most innovative companies of our time, from the Fortune 500 (e.g., Apple, Accenture), to more than 60 start-ups (e.g., EyeEm,, Scoreloop and four of her own). For more than 20 years, DeMeo has guided companies through multiple phases of their business lifecycles, providing global go-to-market strategies. She speaks at events worldwide and is based in glispa’s San Francisco office. Follower her @techiecat.

Michelle Rodrigues Hawthorn joins Kip Hunter Marketing as director of public relations, specializing in the development and implementation of public relations campaigns and initiatives. Before this, she served as a senior account executive at Tilson PR. Read more about her career move here.

Joel Lesher joins Optimove as senior sales executive from ExactTarget as senior business development manager, team lead. He will help increase awareness and market penetration of Optimove’s personalized customer marketing software within the U.S. e-retail sector. Tweet your congratulations @optimove.

Sean Remler is the new portfolio lead at marketing software and services company Accenture Interactive. Previously he was managing director at Ogilvy New York.

Melissa Sweredoski is Kip Hunter Marketing’s new public relations manager. In her role, Sweredoski will specialize in drafting press releases, managing press archives, research and development of client projects, email marketing, client communications and social media management. She previously worked for Trone Brand Energy. Read more about her career move here.

Whether you’ve hired or promoted someone, or are the one to whom we owe the virtual pat-on-the-back for a well-deserved career move or award, we want to know what’s up in your neck of the social business community, too.  Plus it promotes employees and keeps your company’s name in the news for free.

To acknowledge social business career successes, or to toot your own horn, please follow this link to fill out the form.

If you’re pressed for time, please tweet your announcement to @SMTsocialinside.

Anonymous tips can be emailed to [email protected].

The deadline for submissions is the last Friday of each month. The Social Insider is an exclusive Social Media Today column published on the first Monday of each month.

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