The Beach Is the Top Vacation Destination, Survey Says




What is the ultimate vacation destination around the world? There’s no contest: the beach.

And its popularity is on the rise. In a survey released Monday, 56% of worldwide respondents said they had taken a beach vacation in the past year, and 75% said they will likely take a beach vacation in the next year. That’s up from last year, when 46% said they had taken a beach vacation, and 64% said they were likely to in the next year.

“The beach is the world’s most popular travel destination by a considerable margin,” said John Morrey, vice-president and general manager of, which published the survey results in its annual Flip Flop Report. “So every year we ask travelers all over the world to tell us their likes and dislikes as they relate to beach behavior.” Read more…

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