TedX case study with Daniel Crosby

Editor’s note
Dr. Daniel Crosby is President of IncBlot Organizational Psychology, a consultancy whose vision is to “flood the Earth with skills for living and leading. Dr. Crosby has been featured in the Huffington Post, Registered Rep, Risk Management Magazine and regularly contributes thought leadership for Monster, CareerBuilder and Glassdoor. He was recently chosen by Monster.com as one of the 12 thinkers to watch in the world of leadership and organizational development. He is currently writing a book entitled, “You’re Not That Great: A Motivational Speech” based on his popular TEDx talk of the same title. Dr. Crosby’s hobbies include watching independent films, fanatically following the St. Louis Cardinals and spending time with his wife and daughter.


How did you first find out about Prezi and why do you like using it over other presentation software?

For the life of me, I cannot remember how I first heard about Prezi. At this point, it’s so thoroughly integrated into my professional life that I can’t remember a time without it! I use Prezi over other software because of the “wow” factor. We have all seen so many PowerPoints in our lifetime that we are conditioned to zone out the minute we see those tell-tale bullet points. Since Prezi is dynamic, beautiful and novel, my participants engage at an increased level which makes my job easier. I can’t count how many times I’ve had someone come up to me after a presentation and have them ask me, “What was that software you were using?” It immediately makes me and my work memorable. 


What is your favorite feature to use in Prezi? 

The new 3-D functionality in Prezi is my current favorite feature. This brings in a level of depth and richness that other presentation packages lack. I’m looking forward to even more templates dropping in the near future!


Tell us a bit more about you and your work, do you use Prezi on your trainings? 

I am a psychologist who works closely with financial services firms to understand the intersection of “minds and markets.” For many years, economists and financiers theorized that people would act rationally and in their own self-interest when making financial decisions, since the stakes are so high. The fact is, that as much as we’d like to be rational, we all get a little crazy when money is involved and can make irrational decisions about the way we save, spend and invest. This new(ish) field is called “behavioral finance.” Much of my work deals with educating folks about the tenets of behavioral finance and I always use Prezi when creating these presentations. People can get intimidated by math, money and finance and presenting hard to understand concepts with easy to engage with software like Prezi helps to soften the blow.