TED Talks Are Wildly Addictive for 5 Scientific Reasons

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In the last ten years researchers studying brain scans have learned more about the science of persuasion than we’ve ever known in all of civilization. That means we’ve know what moves people, and we can prove it scientifically. After analyzing more than 500 TED presentations (adding up to over 150 hours of talks) and speaking directly to successful TED presenters and leading neuroscientists, I’ve discovered that the most popular TED presentations share five common elements that are all based on the science of persuasion. Best of all, you can use these five scientific principles to create more awe-inspiring presentations.

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