As candy fills Easter baskets Sunday, it’s time to see which confectionary brands are finding all of the Easter eggs on Facebook.
Mavrck, a social marketing platform, crunched the numbers and analyzed the Facebook performance of some of the top candy brands in the world.
Mavrck also highlighted some of the key stats, showing why it’s important to look beyond the like.
Although M&Ms has the most fans of any of the brands tracked, the bite-sized chocolatier is also winning with engagement.
When tracking the brands’ top 100 fans, Mavrck found that M&Ms influencers carry the most social sway, as the average number of likes or comments generated by a top 100 fan is 110.6 — way more than the 35.7 generated by Hershey’s top fans or the 18.2 by the top influencers on Wonka‘s page.
Readers: How many of these pages do you like?
Featured photo courtesy of M&Ms U.S.A. page on Facebook.