Summer Vacation: What Americans Enjoy, Where They Go


More than half of Americans (54%) have already taken a vacation this summer or plan to, according to a recent report from Ipsos Public Affairs.

Not surprisingly, money is a major factor when it comes to deciding whether or not to get away: 63% of households with an annual income of $ 50,000+ say they have or will plan a vacation this summer compared with 40% of households with an annual income under $ 50,000.

Age and family status are also major influencers: Younger respondents (58%), those with children (60%), and those who are married (59%), are more likely to vacation this summer.

Below, additional key findings from the report, which was based on data from a survey of adults in the United States age 18 and older.

Why They Don’t Vacation 

  • Of the 46% of Americans who do not plan to take a summer vacation, 64% say lack of funds is the reason they are not traveling. Women (72%) mention lack of funds significantly more than men (55%).
  • 14% of respondents say they cannot get time off work and 11% say they are too busy at work.
  • 11% say they simply do not feel like taking a vacation—a number that is higher for men (15%) and those who are not married (16%).

What They Look Forward To

  • Sightseeing (42% of respondents) and the opportunity to spend time together as a family (36%) are the top two reasons Americans take summer vacations. The latter is especially true for households with children (53%) or spouses (43%).
  • Women (32%) are more interested in outdoor activities on their summer vacations than men (17%).
  • 25% of men are simply happy to be away from the office while on vacation, compared with 17% of women.

Where They Go

  • 82% of respondents plan to take their summer vacation(s) in the United States only.
  • International travel is more popular with households with incomes of $ 50,000+ (23% plan to go abroad) and respondents 18-34 years old (24%).

About the research: The report was based on data from the Ipsos US eNation online omnibus—a panel of five national online surveys. Each survey (wave of eNation) consists of a minimum of 1,000 completes with adults age 18 years or older in the contiguous United States.

Ayaz Nanji is a digital strategy and content consultant. He is also a research writer for MarketingProfs. His experience includes working as a strategist and producer of digital content for Google/YouTube, the Travel Channel, and AOL.

LinkedIn: Ayaz Nanji

Twitter: @ayaznanji

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