Straight to trash, do not pass go, do not collect $200


Jacco van der Kooij is the former Vice President of Worldwide Sales at Technicolor where he was responsible for Digital Content & Online Media Sales.  Today Jacco is helping start-ups design, implement and execute online sales strategies.  You can find out more about his work via his blog recently named by Top Sales World as one of the Top 50 Marketing & Sales BLOG sites of 2013.

It’s 7.30am, and I am waiting in line at Starbucks.  This is my time to prepare for the day, and I am cleaning out my inbox full of content—content that cost thousands of dollars, and endless of hours, to create.  My daily clean-out routine starts by deleting the common perpetrators: winback emails from companies I don’t care about, free offers for things I don’t want, whitepapers shared in file folder urging me to click on them, status updates and tweets from my network begging me to read something they didn’t…

This constant barrage of digital content has made us numb. The sad fact is that most of us would rather watch a video of a cat pushing another cat down some stairs than read your corporate white paper.