Startup Helps Big Brands Engage With China




Expanding into new territory can be as difficult for brands as it once was for invading armies. If you don’t know and respect the language, land and culture, then you have no chance to keep it.

Kawo is trying to help brands conquer the middle kingdom via its most popular social media networks. The Shanghai startup repurposes and automates social content onto Chinese channels like Sina Weibo and Renren, unlocking material that would otherwise be blocked, and serving as an emissary between the West and China’s more than 500 million Internet users.

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