This week was packed with tricks for “hacking” social. We give you the definitive guide to Snapchat hacks, a Twitter feature that’ll encourage followers to retweet for goodies, self-destructing photo posts on other social networks… and the social stars who are more important than celebrities. Skim for the inside story!
Lemme take a selfie. No. 1 on the Viral Charts this week is “#SELFIE,” a mad (and maddening) romp of youth culture—and the selfies they inspire. A few choice celeb selfies also make the cut. As proof that anti-selfie culture pays as much as selfies do, the video, created by The Chainsmokers, has clocked nearly 194 million views.
Extra, extra: Apple’s going social! Apple’s snapped up Musa Tariq, ex-social media chief for Nike and Burberry, to head its social efforts. Musa, who boosted Nike athlete relationships on social and led Burberry’s social media work in China and for the London Fashion Show, will be joining as digital marketing director. Watch your feeds for his debut, and here’s an example of “Acoustic,” a Burberry campaign he did where musicians sing acoustic versions of pop songs.
A Pin’s so much nicer with a message. Pinterest now permits users to send instant messages to each other, producing a nice social dimension that encourages conversation around image-sharing. Users must be following each other to be able to chat, and you can start messages by sharing a Pin with someone.
Don’t worry, get scrappy. Our own Ann Handley wrote a video content marketing mini-guide of sorts, dismissing common myths (“Brand videos should be slickly produced”) and providing practical, attainable truths (“Scrappy trumps slick”). Here’s a crazy idea: What if we just stopped trying so hard, and told our stories simply and honestly? Here’s a video that didn’t take piles of cash to make, but directly addresses a common customer problem:
Flock to Unlock. Twitter worked with Puma to create a special Twitter Card called “Flock to Unlock,” which enables users to unlock new content if they’ve retweeted you enough times. The feature appears for Puma’s “Forever Faster” campaign, and although the number of tweets needed wasn’t shown… fans saw a graph that told them how close they were to the goal. Below, the tweet featuring the unlocked TV spot:
— PUMA (@PUMA) August 4, 2014
For a primer on using Twitter Cards, read Ignite Social Media’s breakdown on activating them and the default options. Recently, an agency I work with used Twitter Cards to produce Red Bull Air Race tweets that used special characters to break through other tweets and let people go straight to a ticket-purchasing page when they clicked on the tweet itself.
For more on maximizing Twitter, check out this primer on using Twitter Analytics to find important data.
Can I use that pic? Curtis Newbold, The Visual Communication Guy, thoughtfully created a chart that explains when you can, and can’t, use a picture online. It also provides a short list of “fair use” questions to ask yourself when you aren’t sure. Note that the longest section involves use of images found on social media. Read with care!