Social Shopping Spree: Fluid Acquires 8thBridge


Fluid8thBridge650Consolidation struck the social shopping sector, as 8thBridge, a provider of social discovery, curation, analytics, and marketing solutions for retailers, announced that it was acquired by digital shopping software and services company Fluid.

8thBridge Founder and CEO Wade Gerten said in a blog post announcing the deal, “All of us at 8thBridge are excited to be joining the Fluid team,” and neither the blog post nor the press release announcing the acquisition mentioned any staffing reductions.

Fluid said in the release:

By adding 8thBridge’s technology and capabilities, Fluid will now offer the most comprehensive suite of software solutions for empowering brands and retailers to deliver engaging digital shopping experiences to their customers, supported by an integrated social analytics platform. Fluid is known as an ecommerce innovator that consistently transforms the way people shop, which makes 8thBridge’s social CRM (customer-relationship management) platform an ideal acquisition.

By aligning with 8thBridge, Fluid will extend its digital experience suite — including product customization, shoppable media, and visual mix and match — with 8thBridge’s comprehensive social commerce platform.

Gerten added:

We’re excited to be pairing up with Fluid. Our platform and social expertise, plus Fluid’s digital shopping software and strategic services, means brands will have cutting-edge shopping solutions to fit their needs.

And Fluid CEO Kent Deverell said:

Fluid thrives on helping retailers find new ways to connect with their customer base and provide engaging, compelling experiences that turn shoppers into buyers. 8thBridge has a strong track record of delivering innovative social CRM solutions that connect shoppers to each other, build community and content around brands and products, and help drive an unparalleled level of customer insight through the social analytics technology built into the Graphite platform. We couldn’t be more excited about the combination, and we know our customers will be, too.

Gerten added in his blog post:

Fluid and 8thBridge share a common vision that a differentiated experience is now the key relevancy driver for brands and retailers in the digital age. We will be working with Fluid to evolve the 8thBridge Graphite technology into an even more powerful platform for creating amazing ecommerce experiences for people.

All of us at 8thBridge are excited to be joining the Fluid team. We’re looking forward to continuing to innovate and to making our clients even more successful.