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Twitter Partners with CBS for Massive Video-Ads-Within-Tweets Program (AllTwitter)
Twitter and CBS are partnering to bring live video clips to a Twitter timeline near you through its Amplify program. This is the biggest partnership of its kind for Twitter, with CBS planning on incorporating Twitter-based ads into 42 of its TV shows and many of its Web properties. The New York Times/Bits Blog As an example, Twitter and CBS showed off a possible “60 Minutes in 60 Seconds” ad, which could promote content from the venerable television news magazine. The real-time nature of Twitter’s stream of messages, or tweets, pairs well with live broadcasts. Adweek “It’s a big opportunity to get big advertisers with big budgets,” David Morris, CBS Interactive chief customer officer, told Adweek after his presentation. “But I also want to sell to that mid-market with some of our smaller brands.” Variety CBS and Twitter made the announcement Monday at a presentation to advertisers and agencies as part of New York’s Advertising Week. Twitter is doubling down efforts to generate revenue from TV networks, ahead of its initial public offering expected in the next few months. Mashable The addition of CBS to its list of Amplify partners is a big win for Twitter. Despite the program’s short existence, Twitter has attracted some major partnerships over the last five months, including A&E, Discovery, MLB.com and Time Inc., but CBS brings the largest collection of brands and shows.
Facebook is Testing a New Way to Pay for Things with Your Smartphone (Business Insider)
Facebook is rolling out a new payments feature that will let you easily charge items to your credit card while shopping on your smartphone, Facebook has confirmed to Business Insider. The feature is called “Autofill with Facebook,” and it’s starting to roll out to a small number of users on Monday evening, as first reported by AllThingsD’s Mike Isaac.
Is Social Media Invited to Your Wedding? (SocialTimes)
In the always-on social media-connected world, the line between public and private are constantly being blurred. As if the planning isn’t stressful enough, according to Digital Trends, social media is the new wedding crasher.
China to Lift Twitter, Facebook Bans in Free-Trade Zone (CNET)
In a bid to encourage international business in the new Shanghai free-trade zone, the Chinese government has decided to lift the ban on social networking sites such as Facebook and Twitter. Access to banned news sites such as The New York Times will also be allowed, according to a South China Morning Post report.
Fox Sports Reaches Agreement with Facebook to Tap into Data from Media-Centric APIs (AllFacebook)
Fox Sports became the latest media entity to reach an agreement to use the two media-centric application programming interfaces the social network introduced earlier this month, as Facebook and Fox Sports announced a six-month partnership deal Sunday, as reported by Mashable. Data from Facebook’s public feed API and keyword insights API will be used during Fox Sports National Football League, college football and soccer telecasts for enhancements such as live polls, answering viewers’ questions during broadcasts and real-time streams of conversations on the social network, Mashable reported.
Spotify is Now Live in 32 Countries After Launching in Taiwan, Argentina, Greece and Turkey (The Next Web)
Spotify has launched its service in four new markets — Taiwan, Argentina, Greece and Turkey — which takes the music-streaming site to 32 markets worldwide. Monday, a company spokesperson confirmed to TNW that the service had gone live in Taiwan and that Spotify is preparing to launch in other new markets soon.
Apple Introduces New Kids Section in the App Store (AppNewser)
Apple has introduced a new category in the App Store catering to kids. The new Kids Section in the App Store organizes apps aimed at kids into three age ranges, including kids under 5, 6-8, and 9-11.
Line Adds Vine-Style Clip Maker & Video Calling to its Mobile Messaging Platform (TechCrunch)
Snap Movie allows for Vine-style short video sharing, which gives Line users yet another way to communicate with each other without having to leave its social, entertainment playground. Line’s videos have a little more flexibility in length than Vine’s, which caps footage at six seconds and ties them into an automatic loop. Line Snap Movie videos can be between four and 10 seconds long.
The Weather Channel Teams with Red Bull to Extend Reach Off-Air and Offline (LostRemote)
There is perhaps no savvier brand at content and event marketing than Red Bull. It is no wonder, then, that other brands want to develop partnerships with the drink maker – including TV and media companies. The Weather Channel has been a major innovator in the digital space over the past two years, but this past Saturday, they took this trend off-air and offline, participating in a major way in Red Bull’s five-city Flugtag events.
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