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Snapchat Ads Won’t be Fancy or Targeted (SocialTimes)
At a Vanity Fair event in San Francisco, Snapchat CEO Evan Spiegel said that the ephemeral messaging platform’s first paid advertising will debut “soon.” Introducing Snapchat ads on its Stories feature would mean that they could be viewed for up to 24 hours. Spiegel described the ads as “not fancy … not targeted.” Forbes Spiegel’s comments suggested the ads won’t be placed on personal messages but would run on Stories or Our Stories. Users will be able to skip the ads, he said. Mashable Ben Winkler, chief digital officer and chief innovation officer at advertising firm OMD, said that even without targeting, Snapchat has appeal. “From an advertising standpoint, it’s an immature medium, but the audience composition is amazing — 50 percent are below 25, and the number above 35 is in the single digits.” VentureBeat We also did some digging, and it looks like Snapchat is planning to have its ad sales team in New York City, not in its Los Angeles home base, according to Snapchat job listings. Moreover, it looks like Snapchat’s ads won’t be self-serve (Facebook-style) and will be brokered through ad agencies, according to the listings. The Wall Street Journal Several brands, including Taco Bell and food delivery service Grubhub, already use Snapchat to offer promotions and hold contests with their most loyal users.
Skype Announces Version 7 for Mac and Windows Preview to Look More Like the Mobile App (The Next Web)
Skype has been quickly iterating its applications for Mac, Windows and mobile, and Thursday it announced Skype 7 for OS X and a preview version for Windows. The new version of Skype for the desktop resembles the mobile version of the app with a stronger focus on text chat and improved inline photo support.
Facebook Adds Ad-Targeting Options (AllFacebook)
Facebook recently added new options for ad targeting covering friends of certain groups and expats. Reader Or Fialkov of Fialkov Digital shared some screenshots illustrating new targeting options.
Google+ Gets Poll Feature, Hangouts Video-Chats Get Set Free from Browser (CNET)
Google on Thursday introduced two new social software features: A polling feature for Google+, the company’s social network, and an app for its Hangouts video chat service that works with Google’s Chrome operating system and Windows desktop computers and lets people chat outside of a browser window. The polling feature lets people get opinions from friends and followers on Google+.
Seven Surprising Social Media Statistics [Infographic] (AllTwitter)
Did you know that 59 percent of marketers are using social media for six or more hours each and every week? What if I told you that auto-posting to Facebook decreases likes and comments by 70 percent, that Pinterest is now the number three social network in the United States and that social media has a lead-to-close rate that’s twice as good as outbound marketing?
Why I’m Anti-Social Media (The Huffington Post)
Fun fact: I hate social media. Before you start to say, “What is wrong with this girl? I couldn’t live without my Twitter/Facebook/Instagram!” let me explain my reasoning.
Rentrak Acquires Kantar’s U.S. TV Measurement Business (LostRemote)
This morning, Rentrak rang the opening bell at NASDAQ in conjunction with the announcement of their deal with WPP’s GroupM and Kantar. The partnership will “inject Kantar Media’s U.S. television measurement business into Rentrak in exchange for $ 98 million of Rentrak common stock.”
Email Fail Leaves 29,000 Students Subscribed to Gay Porn and Sarah Palin (The Daily Dot)
An email fail on Wednesday evening at the University College London has left all 29,000 thousand students at the institution able to email one another — resulting in thousands and thousands of spam messages being sent overnight, as well as subscriptions for everything from the Sarah Palin channel to hardcore pornography. Dubbed #Bellogate, it all began with an email allegedly from university provost Michael Arthur — though student tabloid The Tab reports that it was an impostor.
The More We Share, the More Privacy We Want (SocialTimes)
Social media users constantly grapple with the issue of online privacy. And despite the fact that users express a desire for more privacy, they don’t use the tools provided because they’re too complicated. Still, users are apparently sharing more than ever before.
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