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Pinterest Announces First Ad Product: Promoted Pins (Mashable)
It’s been a long time coming: Pinterest, the heavily funded, three-year-old image and video-sharing network, announced Thursday that it is going to begin experimenting with paid advertising. The product is called “promoted pins,” and it borrows from Twitter’s and Facebook’s ad products of the same name. Essentially, businesses will be able to pay to show certain pins at the top of search results and category feeds. TechCrunch For example, when you search for Halloween, you might see a costume on sale at a local shop that had pinned the outfit. The announcement signals a shift from Web growth to mobile growth and business for Pinterest. The Wall Street Journal In a company blog post, Pinterest’s CEO Ben Silbermann said the company will not initially collect money from advertisers and will clearly mark promoted pins as ads. “Nobody’s paying for anything yet — we want to see how things go and, more than anything, hear what you think,” he wrote in the post. Adweek Fashion retailers and magazine publishers — which seem to have taken to Pinterest more than other niches — will no doubt be eager to see how the paid pins work. Meanwhile, with Advertising Week afoot, industry watchers can probably cross Pinterest off the social media platform list in terms of making a big splash. AdAge The announcement that Pinterest is developing ads may surprise some users but won’t shock anyone who’s kept an eye on the company’s product and hiring moves. In May, it introduced “rich pins,” which let brands automatically attach information like pricing and availability to content pinned from their sites and presumably make Pinterest an even more alluring marketing channel to retailers.
Nielsen to Add Data for Mobile TV Viewing (The Wall Street Journal)
Next week Nielsen will announce plans to augment its TV ratings data with information on viewing on tablets and smartphones, meeting a major demand of media companies that say they aren’t getting credit in the current system for viewing on mobile devices. Nielsen also plans to roll out a planned Twitter-related ratings service on Sept. 30.
Social Engagement Platform Goes ‘Wayin’ on Twitter (SocialTimes)
Wayin, a social engagement platform used for the curation of posts for the St. Louis Rams and a bunch of other teams, brands, and broadcast outlets, can now include tweets for on-air broadcasts and in-venue. Previously, the Denver, Colo.-based company was only able to curate tweets for online engagement.
Want to Advertise on Instagram? Brandnew IO Has a Plan (VentureBeat)
Berlin-based Brandnew IO wants to connect brands with influential users on photo-sharing networks. The startup just announced a six-digit seed round to help it get started.
Facebook Introduces Telco Outcome Measurement to Help Telecommunications Firms Analyze Their Ad Campaigns (AllFacebook)
Facebook continued its efforts to help advertisers move beyond existing metrics and gain a true picture of their return on investment with Thursday’s introduction of a tool designed for telecommunications carriers and operators, Telco Outcome Measurement. The social network pointed out in a post on its Facebook for Business page that its measurement team found that 90 percent of people who made purchases after seeing ads on the social network never actually clicked on the ad, saying the new tool is a way to bridge that gap.
LinkedIn Taps Ex-Googler Penry Price as Sales VP (AllThingsD)
LinkedIn announced on Thursday it has named Penry Price as vice president of global sales for its Marketing Solutions division. Based in the company’s New York Office, Price will work on growing LinkedIn’s marketing division, which was responsible for $ 85.6 million of LinkedIn’s second-quarter revenue this year, representing 24 percent of overall Q2 revenue.
Twitter Favorite Buffer Now Boasts 1 Million Users, $ 2 Million Revenue [Infographic] (AllTwitter) Buffer now has more than 1 million users, and its more than 16,000 paying customers have boosted annual revenues above $ 2 million. More than 87 million posts have now been shared on various social networks through Buffer, and this infographic takes a closer look at key stats from the platform.
Klout Launches Cinch, a Quora-Like iOS App Tied to Your Personal Graph (The Next Web)
Social influence measurement service Klout quietly released a new app product this week, called Cinch. The iOS app is very much a mixture of Quora and Klout blended together in that you ask a question and receive answers privately from influencers that are deemed “experts” by the service.
It’s Official: AllThingsD and Dow Jones Part Ways (FishbowlNY)
AllThingsD and Dow Jones are done. According to a statement released by Gerard Baker, editor of Dow Jones and managing editor of The Wall Street Journal, AllThingsD and Dow Jones will not sign a contract extension. In the memo, the move is billed as “a mutual separation.”
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