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NewFacebookLogoF8: Facebook Gives Control Back to Users with Anonymous Login, Revamped Facebook Login (AllFacebook)
At its F8 global developer conference in San Francisco Wednesday, the social network introduced a new Anonymous Login feature for developers to include in their apps, as well as a new version of its standard login, and a redesigned app control panel. Facebook co-founder and CEO Mark Zuckerberg devoted a good chunk of his F8 keynote address to giving users more control over the data they share with apps, and Anonymous Login is a large step forward in that direction, as it allows Facebook users to log into apps without sharing any of their personal data from the social network. Inside Facebook Many people are turned off to connecting to an app via Facebook because apps sometimes want access to the user’s friends list or personal information. Now, there will be a new flow that allows people to determine what is shared. USA Today Zuckerberg intends to change the perception that Facebook has been indifferent save for collaborations with select software makers such as Zynga. Most programmers have opted to build apps for smartphones instead of for Facebook. “This is a different type of F8,” said Zuckerberg, who added the conference will become an annual event. CNET For advertisers and app makers looking to turn a profit, the company talked up its “Audience Network,” a long-awaited mobile ad network that’s now open for registration. For the rest of Facebook’s developer audience, the social network promised not to break things anymore, a dramatic switch in its founding motto of “Move fast and break things.” Mashable Parse CEO Ilya Sukhar announced AppLinks, a new open standard for linking between apps. The thrust of AppLinks is to bring back the ease of sharing a URL on the web to links within apps.

Twitter Shares Sink to a New Low (The Wall Street Journal/Digits)
Twitter finished New York trading down 8.6 percent at $ 38.97, and tipped a bit lower in after-hours trading. It hit a low of $ 38.72 earlier in the day.

The NYPD Will Use Twitter to Predict Street Crime (SocialTimes)
With the growing migration of services to online environments, some of the less-desirable aspects of society are coming with them. In an effort to curb crime, New York City police departments worked with scientists to create a system that predict crime hot spots. But that’ll only do so much when online crime is getting easier all the time.

Hulu’s New Ads Will Let You Order a Pizza Without Leaving the Video Player (VentureBeat)
Hulu is teaming up with Pizza Hut on a new type of in-context advertising that’ll let you order food during a commercial break — right from the screen you’re watching. The move is part of Hulu’s strategy to reinvigorate its ad products, which it announced Wednesday at the company’s Hulu Upfront presentation in New York.

Brand Engagement: Instagram Defeating Twitter & Facebook (AllTwitter)
Drilling down into the numbers, a Forrester study found that Facebook, Twitter and Instagram all had varying rates of engagement. Surprisingly, Instagram had the highest engagement for any given brand.

Pinterest Co-Founder Evan Sharp on Guided Search, Promoted Pins, Wearables, and More (The Next Web)
Pinterest co-founder Evan Sharp is cool, calm and collected. He talks in a softened tone, and all of his responses are carefully considered.

NBC’s Head of Research on Twitter Driving Ratings: ‘It Just Isn’t True’ (LostRemote)
The war to make sense of social TV took an interesting turn when NBCU’s head of research Alan Wurtzel told the Financial Times’ Emily Steel that Twitter isn’t driving ratings. Twitter CEO Dick Costolo responded this way: “Our Twitter and TV strategy, and our investment into that thesis, was very much based on data that we saw informing the two-way complementary relationship between Twitter and TV. As that strategy has evolved, and we’ve continued to invest in it, there is a host, and a continuing emergence, of independent, third-party rigorous research that validates our belief in that investment thesis and strategy.”

Political Preferences on Social Media Sites (The New York Times/Bits Blog)
According to a new survey by the Harvard Institute of Politics, Democrats love Google Plus and Twitter, while Republicans are more interested in sharing on Pinterest. The poll, which was published on Tuesday, asked 3,058 Americans ages of 18 to 29 which social sites they preferred to use.

How Mobile and Social Converge [Infographic] (SocialTimes)
Are you accurately tracking and engaging with your customers’ social behavior from discovery to conversion? Check out the following infographic to learn how social and mobile converge.

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