Social Engagement Platform Goes Wayin on Twitter


Wayin, a social engagement platform used for the curation of posts for the St. Louis Rams and a bunch of other teams, brands, and broadcast outlets, can now include tweets for on-air broadcasts and in-venue. Previously, the Denver, Colo.-based company was only able to curate tweets for online engagement.

Wayin provides the online tools for teams to curate conversations on social media platforms. The Custom Feed Builder lets teams filter Twitter and Instagram content by #hashtag, @handles, and keywords. The platform also includes drag-and-drop widgets to encourage fans to join the conversation, a variety of options for page layouts, and the capability to set moderation rules.

This expansion is thanks to an expanded partnership between the Denver, Colo., company and Twitter.

According to a news release from Wayin, which is a Twitter Certified Display Partner, the ramped up partnership means more opportunities for revenue and higher levels of engagement across more types of media.

Scott McNealy, founder of Wayin, said in an interview on CNBC, “We have a very interesting partnership. We’ve signed up to get full access to the Twitter content and feeds for our partners. We think the on-air and in-venue thing is going to be a whole new killer category for Twitter as they go forward.” He added that Wayin is going into Japan and South America with Twitter.

“As part of our Certified Products Program, Wayin delivers innovative display solutions using their advanced curation platform and elegant administration tools. We are happy to work with them as they expand into on-air and in-venue, providing a more robust solution suite,” said Jana Messerschmidt, vice president of business development at Twitter, in a prepared statement.

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