Social data has gone beyond B2C to influence B2B sellers and buyers, according to the following Leadspace infographic.
Some 84% of B2B executives source social media to make purchase decisions.
Moreover, 92% of B2B buyers use social media to engage with sales industry thought leaders.
A total of 72% of B2B buyers use social media to research solutions.
To find out more about the influence of social data on B2B selling and buying, check out the infographic.
Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.