When people, especially potential customers come to your website, they want to know the what, why, and how of your brand. Truth be told, most of us do not want to have to read more than a few sentences to figure this out, but when your company sells a service or a more complex product, it may be difficult to narrow it down to hold the viewer’s attention span while still conveying exactly what you do. This is when a trusty explainer video comes in hand.
Explainer videos are a great way to quickly communicate complicated information in an interesting way. Research shows that presentations with images and words are 50% more effective when the words are communicated verablly rather than visually. The efficacy of explainer videos is based on the dual channel hypothesis that the brain receives data through two channels: our eyes and our ears. Combine these two mediums and you’ve got quicker comprehension. Column Five demonstrates the power of an explainer video in the explainer video about explainer videos below:
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