It is crisis mode for the Toronto mayor’s office, as a rumored video has made its way to the Toronto police department. The video allegedly shows the mayor smoking crack.
Although the mayor hasn’t yet been charged with any crimes, a myriad of events have begun to tarnish his public image. Ford’s image has so far been bolstered by transit proposal victories and public appearances, such as an annual BBQ event that draws thousands of attendees.
According to Bill Walker from PR agency FleishmanHillard, here’s what Rob Ford did wrong: Ford made the media the villain and blamed the Toronto Star and people believed him. Prior to the video, Ford’s support went up for awhile… which may change now that the video has surfaced.
According to police, no charges against the mayor have been filed and nothing in video supports charges.
You can learn more about crisis communication strategies during Critical Mention’s Webinar.
Insight provided by Critical Mention’s media monitoring service