This acquisition will help SimilarWeb enable app developers to gain deeper insights into users, but also understand how they stack up against external competition. Quettra’s app audience insight technology will be integrated with SimilarWeb’s multi-device global market intelligence platform.
In concert with the acquisition, SimilarWeb announced the opening of its Silicon Valley office in Mountain View, Calif. All of Quettra’s employees will join SimilarWeb, which has grown from 100 to 300 employees in the past year. SimilarWeb powers insights for more than 80 million websites and 3 million apps. Quettra’s team is comprised of veterans from companies such as Google, eBay and Microsoft.
Or Offer, CEO and founder of SimilarWeb, discussed the acquisition in a press rlease:
We are always looking for ways to enhance our platform and incorporate the best talent and were so impressed by the amazing technology that the visionary management team at Quettra was able to develop. By joining forces, we will be able to provide the data that app developers need to better understand their own audience and make better monetization decisions by out strategizing the competition. Our goal is continued investment in the leading talent and technology to ensure we are the number one player in the mobile and app ecosystem.
Ankit Jain, CEO and founder of Quettra, is excited to join SimilarWeb:
Quettra’s mission was to redefine the way that developers engage with their customers by understanding their user’s mobile interaction and improving their experience. Joining SimilarWeb gives us the opportunity to take our technology to an even wider audience and integrate our mobile intelligence into the cross-device measurement platform that SimilarWeb has built. It’s becoming very clear that the world of marketing needs external market intelligence to properly function and by integrating Quettra into SimilarWeb we aim to influence the way that business is being done at a global scale.
Image courtesy of Quettra on Facebook.