According to Stanford University, 75% of people judge the credibility of a company based on the design of its website. This statistic represents the undeniable importance of having a professional looking website. However, with so many new technology and website trends, how do you know when it’s really time to redesign your website?
Here are four key signs it’s time to redesign your website:
1. You Can’t Update Your Content Easily
HubSpot’s Marketing Blog makes a good point when they say, “Content management systems (CMS) have come a long way over the years, so today, there’s no excuse for not using one to easily manage your website content without the use of code.” As you may know or (not know yet), it is so much easier to keep your website updated with relevant content without having to involve your web development team. Additionally, the ability to make content updates really empowers your marketing team.
2. Your Current Design Isn’t Responsive
Does your website provide an optimal viewing experience across a wide range of devices – desktop computers, tablets, and mobile phones? If not, you should know that a responsive design allows visitors to easily read and navigate your website. Don’t be fooled and ignore this sign because you would be missing out on market share to competition. In the graph below, comScore shows the mobile tipping point that we were facing in 2014. So, it’s no longer a case of asking whether mobile mobile marketing is important, in 2015, we know it is!
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3. Your Website isn’t Ranked in Search Engines
If your website is still in Flash or if content on your website wasn’t written with current SEO trends in mind, it may be time for an update. Today, search engines like Google, Bing, and Yahoo have changed quite a bit over the years and you want to ensure that potential customers can find you online.
4. Your Load Time is Slow
A slow website is never a good thing. First, you run the risk of annoying and losing your customers. According to KISSmetrics, every second counts because 40% of people will abandon a website if it takes more than 3 seconds to load… Ouch! Secondly, a slow website will negatively affect your search engine ranking.
The truth is, there are different website must-haves depending on your business type. It’s important to evaluate your goals and expectations for the website. Your goal could simply be to have a professional looking website that doesn’t live in the dark ages. Or, your goal could be more driven towards creating a smart, inbound-friendly website that acts as a 24-7 sales representative, capturing lead contact information and intelligence. Which one do you think is necessary for your business type.