Sharing Shakespeare: An Ode to Advertising


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Last week, English literature lovers and history buffs celebrated the 450th birthday of William Shakespeare. Every major news outlet in the world, the Facebook page in his honor, people following hisTwitter feed, and many others to be sure commemorated his outstanding life and legacy.

Scholars credit Shakespeare with inventing more than 1,700 words–even “marketable” and “advertising.”

In honor of Shakespeare’s incredible influence on the English language, I wrote a poem using his words. Friends in the ad industry will note the connection to this season’s awards cycle. I hope you like it.

The bard lives on via social media, and RT’d this post @Wwm_shakespeare.

An Ode to Advertising
All the world’s a stage
in the world of advertising
where even skim milk is marketable

How zany!


When you’re madcap
you merit a gust of exposure
you’re the majestic monumental honorificabilitudinitatibus champion

Sally O’Dowd blogs for Social Media Week and is chief of strategy at PR and content firm OpenCommunications. Follow her on @sallyodowd.

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