Taylor Swift fans were abuzz with anticipation at the fact that Taylor Swift was going to be making a huge announcement today. The worldwide live stream was presented through Yahoo and ABC and was all happening from New York City.
— Taylor Swift (@taylorswift13) August 18, 2014
She began by saying that she had “three big surprises.” The first one came very early and that was that she was playing a brand new song right in the studio. The song is a high-energy pop song all about “Shaking Off” your problems. This led to her second announcement that a new album will be getting released, two years after RED was released. She said she took inspiration from the late ’80s and was a very “sonically cohesive” album. She also added how the new album is a “rebirth” and takes from endless possibilities. The name of the album will be 1989 and the cover art incorporates a polaroid picture of herself with T.S. 1989 at the bottom. Oct. 27 is the official release date.
— ClevverMusic (@ClevverMusic) August 18, 2014
— Jeremy Cabalona (@jeremycabo) August 18, 2014
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A Q&A session then begins where Swift talks to people from the studio audience and various social networks. She explains where her inspiration comes from, how there will be a deluxe album including her voice memos and more. She even said that the CDs will include different polaroid packs. “1989 Swift-stakes” was also announced where prizes for meet-and-greets and tour tickets would be given out.
The third surprise announcement was that a new music video for “Shake It Off” was premiering. She says how much she loves the dancing metaphor and how people can just have more fun dancing. It incorporates professional dancers with her “right in the middle of it.” It also includes breakdancing, ballet, cheerleading and more. She even does a little rapping, while the end of the video shows her dancing with fans.
The live stream ends with “1989″ written in the clouds over the skyline of New York.
What did you think of all the new announcements?