You have a quality, reliable business with a good reputation. But you want to grow and expand your operation, so you turn to the Internet as a source of new business. You put in the time, money and effort to develop a great web site and creating good infographics. But, you just don’t seem to be able to get as many visitors as you would like, and your business isn’t taking off like you had hoped. Someone recommend that you find an SEO service to help you get your site off the ground, and this seems like the answer to your dilemma. Or, is it?
In reality, an SEO service provider can be a lifeline thrown to your company. On the other hand, it can also be like a stone tied around your neck that drags you under. Which reality is yours depends on who you choose as your SEO service. The right choice is crucial if you want to have any measure of success.
A Blessing or a Curse?
Done properly, SEO can help your website, and your business, draw the kind of attention you want to grow your business. By making your website search engine friendly, you are more easily found by potential customers looking for your products or services. Used in conjunction with social media and mobile marketing, SEO can provide a big boost to your client base.
But badly done SEO is worse than ineffective. It can be downright harmful. Shady tactics, link building schemes and misrepresentation can not only cause your site to rank badly. It could even get your site blacklisted, turning it completely inaccessible to potential visitors.
For this reason, it is vital that you do your homework and choose a reliable SEO service. Don’t be swayed by low costs or outrageous promises and guarantees. Just like building your business takes time and effort, so does proper SEO. It isn’t a quick fix or a magic pill. You need to invest the time and effort needed to properly market your website, just like you do your business.
Another advantage to hiring a reputable service is the lack of distractions from your prime function, running your business. Some businesses who hired cut rate services found that their site would disappear from the search results every time a search engine was updated. This was because many of these low cost services relied on shady tactics to get your site noticed. When the search engines built in protections against those schemes, their sites were penalized.
On the other hand, businesses who hire reputable services may spend a little more time in the beginning, but they get long lasting results. They don’t have to worry about when their SEO schemes are going to backfire, getting them penalized. By providing quality content and marketing it well, they get results that are useful to their customers on an ongoing basis. And they have websites that are easier to maintain.
A quality SEO provider will take the time to explain the program, as well as a reasonable time frame for results. Many low cost services promise nearly immediate results. This can cause a business to lose focus on their core business, waiting and watching for the magic to happen. With a top quality provider, you know that you need to settle in for the long term. Results should still be measurable, but waiting for the lightning to strike doesn’t distract from your core business.
Will your SEO service be a lifeline or a distraction? That really depends a great deal on you. Take the time to choose a reliable SEO service provider and you will very likely see the type of results you desire, without a lot of undue distraction from your primary job – growing your business.