GWI found that other second-screen behavior included:
- 44 percent check Facebook and other social networks.
- 36 percent read news.
- 33 percent play games.
- 31 percent read or write email.
- 28 percent search for products to buy.
- 23 percent look for information related to what they are watching.
- 12 percent share opinions on TV shows.
- 10 percent interact with TV shows’ online content.
GWI said in an email to SocialTimes:
With new features like hashtag voting and polling for live events, this is a clear move to challenge Twitter as the go-to point for those who second-screen while watching TV.
A notable 86 percent of Facebookers second-screen at the moment, but Twitter scores the best figures for behaviors relating specifically to TV shows: One in five Twitter users shared their opinion of a TV show the last time they second-screened, compared with 12 percent of Facebookers.
What’s more, Twitter users are 66 percent more likely than average to interact with the online content of a TV show, whereas Facebookers are just 6 percent more likely to do this.
Readers: How do your second-screen actions compare with GWI’s findings?
Image courtesy of Shutterstock.