Samsung Inks $100 Million Deal With the NBA




Samsung has announced a $ 100 million deal with the National Basketball Association to bring the brand’s technology courtside during games.

The brand is now the official handset, tablet and TV provider of the NBA, Women’s National Basketball Association, and NBA Development League, according to a press release from Samsung and the league

Sports Business Daily reports that the deal will include on-court integration and Samsung monitors at courtside for replays. NBA referees will also work with Samsung tablets, but in what capacity is uncertain at this point. Read more…

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