Samba Wins SXSW’s Best Social Technologies App Category


Every year, the Social Media Week team at Crowdcentric follow up the success of our February conference with a little trip in March down to Texas for the annual SXSW Interactive conference, where we eat BBQ, take in the sun, and connect with many of the folks in our global SMW network.

It’s a normal occurrence for speakers and partners of SMW to take part in SXSW, but one thing happened this year that we are particularly excited about.

Video messaging app, one of the apps selected for the “Startups to Watch” session at SMW NYC last month, is this year’s winner of the SXSW Accelerator Social Technologies category.

Harry McCracken, tech writer for TIME Magazine and a judge at the event, had this to say:

Samba. This went on to be one of the winners among all 48 companies that participated in this year’s accelerator. It’s an iPhone video messaging app with a twist: When you send a video you’ve created to someone, the app uses the phone’s front-facing camera to capture the recipient’s reaction, then sends it back to you. You can see the emotion you provoked, be it romanticky swooning or hearty laughter.

We’re huge fans of Samba here at SMW and incredibly excited to see this big win for them. Learn more about Samba below and download the app here.


Social Media Week