Have you ever applied for a job that fits you perfectly but you never hear back?
Why? It’s a sad state of what recruiting has become in the past 10 years.
Your resume was rejected before the recruiter ever saw it. You wrote your CV to be read by a human and not by a machine.
A machine to help the recruiter …
ATS (Applicant Tracking Systems) have been created to help recruiters select the best match from among the candidates.
To do it, this nice robot will search for keywords, titles and dates in your resume. The most intelligent robots succeed in making parallels between time and experience before selecting / rejecting you.
You wrote your resume thinking you would contact a human recruiter, but you got a machine and robots don’t read. An ATS is a kind of like CTRL + F (find) on a larger scale.
You didn’t use the right keywords. You were too careful with your resume. You customized your resume for the hiring company. But, even though customizing your resume is respectful of the company, it will damage your ability to reach the hiring manager.
You will have more chance of being read by a human recruiter by counting the number of times you write “sales”, “communication”, “marketing”, “SEO”, or any other words in direct association with the given position and even if your CV doesn’t make sense after you’ve added the keywords.
Numbers to justify …
Some companies like Google receive 75,000 resumes a week.
That’s why 90% of large organizations (CAC 40 …. Fortune 500 ) and 50% of SMEs use an ATS to filter candidates.
70% of the candidates are hidden from the recruiters when only 35 % are relevant to the ATS. Coincidence?
What should you do as a candidate?
GO social, network, network, and more networking! Everywhere, every time you can.
Invade the web
Start on Linkedin. If you have already an account update it with your current experience, add skills, keywords (the more you have the easier it is to find your profile among the others), and post tasks of your field; do that even if you haven’t planned to change jobs. It will be useful in the future, and you will get noticed. Why not get recognized by your peers as an expert adding value in your own field?
If you don’t have a Linkedin Account, create one right now! Don’t forget the picture. Profiles without pictures are less trusted by recruiters and might be ignored even if you are the perfect match for their job. Fill your education info and past experiences as well.
Never list a job title without any description. A title will never reflect what you actually did in this position and could be misunderstood by a recruiter.
You really should have a Twitter account and start following the companies and people from the companies you want to work for. They share their job offers on Twitter, and you will be in the front row to catch them.
Follow bloggers, and spécialists in your field as and retweet them. If you don’t have the time, you can set up your account to tweet automatically from a media RSS feed or special hashtag.
… And as a recruiter?
Crawl the web
Get yourself a Twitter account and Tweet your job offer, post information about your company, the company culture, employee achievements and life inside your company like: football team, running team, knitting team, associations, etc…
“Trust” the company’s social accounts
Don’t let the marketing team be the only one to use your company social networks. You can, should and must communicate on the company social media accounts. Post your job offers and other information that makes your enterprise so special.
Everyone goes social
As said before, you have to take action on your company social networks pages. But if the marketing department has already a day by day strategy for the whole year and don’t allow you to post candidate oriented information on their pages, create your own with HR or JOBS at the end.
Target your audience
Don’t send the same message on Twitter, Linkedin or Facebook, they don’t have the same audience.
People on Linkedin are here to cultivate their own network, and are looking for jobs and new opportunities or they are people who already have a job but are listening to the market. Be clear and concise when stating your position and what is required of your applicants. Make sure to acknowledge all applications. There is nothing more awful and brand damaging than an application that never gets an answer.
On Facebook, people are into funny content. Post more pictures than words. You’ll be rewarded with whatever you are looking for: candidates or brand recognition.