Responsive design resizes or reconfigures a web page to the screen of the device you’re using, whether it be a desktop, laptop, tablet, or phone. Why is this important? Take a look at the stats below:
- US adults spend an average of 34 hours per month browsing the internet on their smartphones, according to a recent Nielsen report.
- 51% of emails are now opened on mobile devises according to Litmus.
- 70% of mobile searches lead to an action on a website within one hour according to iAcquire. If the website isn’t mobile-friendly, 40% will choose another action.
Attempting to view a website or email on your mobile phone only to have to zoom in, and scroll side-to-side is the result of a non-responsive design. This leads to frustration and, as the statistics show above, a loss of leads or potential customers.
In this 2-minute video, we discuss responsive design and demo how responsive emails look from your VerticalResponse account.
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