Reimagining Productivity: Collaboration and The Information Economy


Human history has evolved through many ages, beginning with the age of hunter-gathering, to agriculture, to the industrial age. We are now entering a new era: the knowledge economy.

In On! The Future of Now, Joe Green, founder of, highlights the evolution of the global economy from our agrarian roots to our modern information economy, marking a major shift from an industrial to a knowledge economy. Where the generation of our grandparents required land to be successful, digital technology circumvents much of the need for physical infrastructure and increases the capacity for individual productivity. Green explains:

“In a factory, only a certain number of widgets can be made each hour. But one software engineer can be almost unlimitedly productive, and his or her market can grow globally because he or she can create a product and make it available to the world.”

Because we no longer need to invest in infrastructure, Joe emphasizes the need for organizations and governments to begin to make investments where it counts.

*This post is part of a series highlighting personal stories and key themes from our new book, On! The Future of Now. Order your copy of On! The Future of now here. Proceeds to support Charity: Water.


About Joe Green

Joe Green founded to organize and engage the tech community on issues of vital importance to America’s global competitiveness. Learn more about Joe here.

About On! The Future of Now
Published in partnership with Nokia and curated by Toby Daniels and Craig Hepburn, On! The Future of Now is a collection of essays and personal stories from leading thinkers, including best-selling author and entrepreneur Seth Godin; Cindy Gallop, founder of Make Love Not Porn; Jonah Peretti, founder and CEO of BuzzFeed and Leah Busque, founder of TaskRabbit. On! The Future of Now is available in eBook and paperback. To buy the book and support Charity: Water, click here.

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