Puma Pounces on Twitter’s Latest Ad Program ‘Flock to Unlock’




Twitter is rolling out an ad platform called Flock to Unlock that challenges fans to retweet in order to “unlock” new content from a brand

The company’s first partner for the program is Puma, which is using Flock to Unlock to help spread its new global ad campaign themed “Forever Faster.”

In this case, the content is new TV ads that won’t actually hit TV until two days later. The campaign, kicking off Aug. 4, will feature tweets from Puma-sponsored athletes Usain Bolt, Mario Balotelli, Lexi Thompson, Sergio Aguero, Jamaal Charles, Cordarrelle Patterson and Jadeveon Clowney, who have a combined 19 million following on the social network. The athletes will post tweets with messages explaining that content will be unlocked when an unspecified number of retweets occur. Read more…

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