Press release dos and don’ts


Get a quick refresher on the ins and outs of the quintessential PR tool.

By Kevin J. Allen | Posted: August 30, 2013

So you’re a PR professional, are you—a real press release pro?

Of course you are. You haven’t made it this far in your public relations
career without mastering the art of those promotional bulletins. You
can (and do) write press releases in your sleep. You have nothing new to


There’s always room for a refresher when it comes to tried-and-true skills—even press releases.

[RELATED: Register for our PR Writers Summit by Aug. 1 to get the early-bird discount.]

This infographic from Skadeedle gives a terrific reminder of the dos and don’ts of press releases.


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