PR ranked No. 7 on list of most confusing professions

When you talk to your parents about work, do they dig into the
conversation and offer suggestions, or do they just sort of grin and nod

If a new poll conducted by LinkedIn
is any indication, the latter is a pretty familiar scenario for PR
managers and social media managers. The business-focused social media
site surveyed nearly 8,000 parents of workers worldwide and found that
those two professions are among the 10 jobs parents had the hardest time
wrapping their heads around.

About 42 percent of respondents who had kids working in PR management
jobs said they couldn’t confidently describe what their son or daughter
do for a living, putting it at No. 7 on the list. Social media manager
is No. 3 on the list, with the parents of 59 percent of people with that
job saying they couldn’t describe it.

The top three jobs on the list—one and two are UI designer and data
scientist, respectively—are no-brainers given their highly technical
nature. Some of the jobs lower down, such as PR manager, actuary, and
radio producer are surprising to see, given they’re jobs that have been
around for a long time.

LinkedIn’s solution to this parents-not-understanding conundrum is a
push to make Nov. 7 “Bring Your Parents to Work Day,” a reversal of
“Take Our Daughters and Sons to Work Day,” which has been around since
the early 1990s.

[RELATED: Find out about our November event that has instruction for your entire communications team.]

The LinkedIn survey found that about 46 percent of parents with children
in the workforce don’t really get what their kids do, with about 8
percent admitting they only know the general field in which their child
works. Many, about 35 percent, said they do want to know more.

The other 65 percent, one supposes, are OK with just grinning and nodding.

(Image via

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