Want to create more engagement with your audience? Consider using Pinterest. The online pinning board is becoming a major sales tool for marketers.
According to the following infographic by Ripen Ecommerce, “38% of users made a purchase because they saw it on Pinterest. That was 21% in 2010.”
To grab Pinterest users’ attention, businesses should keep in mind the traits of the most popular and repinned pins.
For example, “a call-to-action pin description leads to an 80% increase in engagement,” states Ripen Ecommerce. Also, tall images are shared 67% more than short images. And lighter images are repinned 20 times more than darker images.
Moreover, marketers should include prices in their pins. Pins with a price have a 46% higher chance of being liked.
For more information about using Pinterest for e-commerce, check out the infographic:
Veronica Maria Jarski is the Opinions editor and a senior writer at MarketingProfs.